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Detail - Everything you need to know about the most important trend in the history of the world Within most people's lifetimes, the developments in the biotechnology sector will allow us to live increasingly long and healthy lives, as well as provide us with technological innovations that will transform the way we live. But these innovations offer more than just hope for a better life, but hope for better returns too. Financial returns of incredible magnitude await savvy investors and businesspeople who can see the massive changes on the horizon. This book details these fast-moving trends and innovations and offers extensive advice on how to profit from them in business and investing. Detail - The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance.
Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Detail - 'Cracking the Code: The Confused Traveler's Guide to Liberian English' is the brainchild of John Mark Sheppard, who moved with his family from the United States to Liberia when he was just three years old. He learned Liberian English as a second language as he spent his childhood and teen years immersed in the Liberian culture. After college in the United States, John Mark returned to Liberia and began a more formal study of Liberia's history, customs and languages.
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In this truly fascinating book, John Mark combines his training in linguistics with an extensive knowledge of the language he has grown to love. Besides the more than one thousand helpful explanations of specific words or phrases, 'Cracking the Code: The Confused Traveler's Guide to Liberian English' includes a fascinating history of the people groups and languages of the region, a pronunciation guide, a list of Liberian proverbs and practical, how-to-avoid-embarrassing-yourself advice for Westerners. Detail - Now in the 5th edition, Cracking the Coding Interview gives you the interview preparation you need to get the top software developer jobs. This book provides: 150 Programming Interview Questions and Solutions: From binary trees to binary search, this list of 150 questions includes the most common and most useful questions in data structures, algorithms, and knowledge based questions.