I'm familiar with the purpose of the Adobe Sans and Adobe Serif multiple master fonts (to stand in as fallback substitutes for other missing fonts), and even know about the Flickr group to document sightings in the wild, but I'm curious to learn more about their history. Does anyone know who actually designed the fonts? Were they first introduced with Adobe Type Manager? What kind of license are they distributed with by default? I've poked around for info online, especially here on Typophile, but haven't found much. Nick, here are the bits I found out so far: Adobe Sans and Serif were originally introduced with Acrobat, to serve exactly the purpose you’re describing above.

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While the fonts were not yet ready for the 1st release of Acrobat (instead, a MM version of Myriad could be found in there), they finally came with Acrobat version 2 (1994). The fonts were designed by Fred Brady, but also Jim Wasco has done some work on the family. Probably the name of a designer didn’t stick, as the fonts had to be as anonymous and as generic as possible. Also, the design concept being so constrained (having to cover everything from thin to black, condensed to wide) did probably not allow for a lot of creative involvement.

The fonts have not been modified in a long time, and still do their job (using MultipleMaster technology) in the latest version of Adobe Acrobat. AFAIK, there is no license for them, and I guess using them outside Acrobat might be too difficult for most people anyway.:). Thanks so much for sleuthing around for the answers, Frank. I'm assuming you got the info from some longer-standing Adobe staff members? Though most designers groan at the sight of these fonts (after all, seeing them does usually mean something has gone wrong) I must say that the problem they solve is an interesting one. As you mentioned, they were purposefully made to be generic, but I think a lot of creativity still went into their design to get them to work as intended. Indeed, if they hadn't done a minimally reasonable job with the design, we probably wouldn't be seeing so many examples where the fonts make it out into the wild:) As for the license, I'd be surprised if the legal team at Adobe didn't cover these fonts with some section in the EULA about bundled software or something like that.

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PDF Files and Fonts Adobe's Acrobat file format is a portable format, meaning that PDF files should be transportable between computers and should look and print in a consistent manner. Unfortunately, this is not always the case. PDF files generally support most common font types including TrueType, Type 1, Type 3, and OpenType.

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In spite of the portability of the PDF, sometimes fonts are left out of the file, resulting in font substitutions or errors, making the file difficult to view and print the document in a way that reflects the original version. Because fonts missing when printing PDF files can produce undesirable results, mainly the substitution of built-in Adobe Serif MM and Adobe Sans MM fonts for the fonts that are missing.

Let's take a closer look at the problem and how to deal with it. Overview of the Missing Fonts Problem When attempting to print a PDF file, users may encounter a disturbing alert window from Acrobat reader that says that fonts in the document are not available on the system. Reasons for missing fonts Missing fonts usually occur when a document uses fonts that have licensing restrictions. This means that users must purchase rights to use the font on a system. Many times, publishers might forget that these proprietary fonts are on their computer and so their PDFs look fine when they review them, but end users without those fonts on their machine cannot view or print them as intended. Fonts not embedded files may be deliberately created without embedding the document fonts inadvertently or to save space.